Why Top Luxury Brands Like Porsche, Mercedes-Benz, And BMW Prefer Michelin Tyres
With over a century of innovation and motorsport expertise, Michelin tyres empower luxury vehicles to perform at their peak while keeping every journey smooth, safe, and refined
When you buy a luxury car, you expect everything to be perfect: every curve, every note of the engine, every detail inside the cabin. But what really connects all that craftsmanship to the road? The tyres: a domain where Michelin has its expertise for years.
For decades, Michelin has been more than a tyre company: it’s been an innovator, a trusted name for the most prestigious car brands. Porsche, BMW, Mercedes-AMG, and the likes, they all choose Michelin for a reason: tyres that don’t just support performance, they define it. Here’s why Michelin is the ultimate partner for luxury vehicles:
Heritage & Trust Built Over Decades
For more than a century, Michelin has pushed the boundaries of tyre innovation, with its expertise honed on the racetrack and perfected for the road. That heritage has earned the brand a place at the top, trusted by luxury carmakers to deliver uncompromising performance.
Take a closer look at the tyres on a Porsche, BMW, or Mercedes, and you’ll often find Michelin’s name. These aren’t generic tyres, they’re developed closely with the carmaker for that exact model. Special codes, like ‘N’ for Porsche, ‘K’ for Ferrari, ‘T’ for Tesla, and ‘MO’ for Mercedes, identify them as approved OE (Original Equipment) fitments, designed to meet the highest standards of precision and control.
Whisper-quiet Comfort On The Road
Luxury cars aren’t just about power, they’re about peace and refinement. Michelin understands this, which is why it has pioneered acoustic technology that makes tyres remarkably quiet without compromising on performance. By incorporating a specially designed polyurethane foam insert inside the tyre, Michelin effectively dampens internal vibrations and resonance, cutting cabin noise by nearly 20 per cent.
It doesn’t just stop there, as even the tread design plays a role. Using an advanced process called ‘Piano Noise Reduction’, Michelin’s team of engineers creates tread blocks of varying widths to eliminate repetitive noise patterns. The result? A ride that feels serene and composed at every speed. As every luxury car has unique acoustic requirements, Michelin partners with automakers to co-develop original equipment tyres tailored for each model, thus ensuring whisper-quiet performance straight from the factory.
Unmatched Grip And Handling Precision
Luxury cars demand tyres that can keep up with their precision engineering: sharp handling, strong grip, and unwavering stability in every situation. Michelin addresses this with its philosophy of “performance made to last,” ensuring tyres deliver consistent excellence from the first kilometre to the very last. Even as tread depth decreases, Michelin tyres are designed to retain critical attributes like traction, braking, and control, guaranteeing safety and confidence throughout their lifespan.
This isn’t by chance, it’s the result of Michelin’s rigorous testing and engineering standards, which push tyres to maintain peak capability right up to the legal wear limit. For the driver, that means fewer replacements, long-term value, and a driving experience that never compromises. Whether it’s sharp urban turns or sweeping highway stretches, Michelin’s tyres provide the grip, responsiveness, and speed that high-performance vehicles demand.
Technology And Innovation
Michelin continues to lead the way in tyre innovation, setting new benchmarks for performance, safety, and sustainability:
- Airless Innovation with UPTIS: Michelin’s UPTIS (Unique Puncture-Proof Tyre System) represents a breakthrough in airless tyre technology. Designed to eliminate the risk of flat tyres and rapid pressure loss, UPTIS removes the need for frequent pressure checks and reduces maintenance downtime. Its robust, airless design makes it especially suitable for future mobility applications such as self-driving cars and shared fleets.
- Sustainable Mobility Vision: UPTIS embodies Michelin’s broader “Vision” concept, which focuses on developing tyres that are airless, connected, 3D-printed, and composed entirely of renewable or bio-sourced materials. This innovation aligns with Michelin’s ongoing commitment to sustainability in mobility.
Luxury Car Standards
Today, luxury cars demand more than performance, that is they demand refinement. Michelin India ensures that its tyres complement the premium character of these vehicles by delivering a seamless balance of comfort, control, and durability. Every tyre is engineered to absorb road imperfections, reduce vibrations, and minimise harsh impacts, creating a smooth and serene cabin experience. This is particularly valuable on India’s diverse roads, where urban congestion, potholes, and highway conditions can challenge ride quality.
Beyond comfort, Michelin focuses on consistency and reliability. The “Performance made to last” philosophy ensures that tyres maintain their grip, handling precision, and braking efficiency throughout their lifespan, allowing luxury vehicle owners to experience sustained performance without compromise. Rigorous quality checks and innovative design processes guarantee that Michelin tyres meet the high expectations of original equipment manufacturers (OEMs), aligning with the engineering standards of premium cars.
In addition, Michelin tyres are designed to enhance passenger experience by minimising cabin noise, providing stability under high-speed conditions, and maintaining comfort even when carrying heavy loads. Together, these qualities ensure that every journey in a luxury vehicle is safe, controlled, and supremely comfortable, reinforcing the sophisticated character that discerning drivers expect from their cars.
For luxury carmakers in India, Michelin tyres transcend the role of mere components: they are integral partners in delivering exceptional performance, unwavering comfort, and forward-thinking innovation. With over a century of expertise, Michelin has consistently set benchmarks in tyre technology, ensuring that every journey in a premium vehicle is characterised by precision, safety, and unparalleled refinement.
By choosing Michelin, manufacturers and discerning drivers alike ensure that their vehicles are equipped with tyres that not only meet but exceed the expectations of modern luxury mobility. Michelin tyres embody the ideal synergy between engineering excellence and real-world driving pleasure, making them the natural choice for the world’s most demanding vehicles.
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These 7 Cars Were Launched In August 2025 In India
Modified On Sep 01, 2025 09:30 AM By Rohit
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From a facelifted SUV to special editions and a performance-oriented luxury car, August 2025 ensured all car enthusiasts and buyers had something to look forward to!
The 2025 festive period began in August and it was also a busy month for the automotive industry in India. It was a witness to as many as seven new car launches, including some special editions and the introduction of a luxury performance vehicle as well. Let’s check out all the car launches that took place in August 2025:
Nissan Magnite Kuro Edition
Price: 8.31 lakh to Rs 10.87 lakh
With the launch of the facelifted Magnite, Nissan recently brought back its Kuro special edition. Earlier, it was phased out following the discontinuation of the pre-facelift Magnite. It is based on the SUV’s mid-spec N-Connecta trim. Key revisions include an all-black paint shade, 16-inch blacked-out alloy wheels, and an all-black cabin theme. New features, as part of the accessory, are a wireless phone charger and a dashcam. It retains some features from the N-Connecta variant, such as an 8-inch touchscreen infotainment system, a 7-inch all-digital driver’s display, push-button start/stop, and auto climate control with rear AC vents. Its safety kit comprises six airbags, electronic stability control (ESC), and ISOFIX child seat anchorages.
The Nissan Magnite has two engine options and both of them are offered with the Kuro Edition. There’s either a 72 PS 1-litre naturally aspirated engine or a 100 PS 1-litre turbo-petrol unit. While both get a 5-speed manual gearbox as standard, the former gets an optional 5-speed AMT and the turbo-petrol engine has the option of a CVT.
Citroen C3 X
Price: Rs 7.91 lakh to Rs 9.90 lakh
In August 2025, Citroen rejigged the variant lineup of the C3 hatchback by bringing out a new top-spec X trim, which is based on the previously range-topping Shine variant. The new X trim comes with some new features and minor cosmetic tweaks. The only exterior changes come in the form of all-LED headlights and front fog lamps, and the ‘C3 X’ moniker on the tailgate.
In terms of features, Citroen has packed the C3 X with a 10.2-inch touchscreen infotainment system, a 7-inch full-digital instrument cluster, and push-button start/stop. Passenger safety is ensured by six airbags, ISOFIX child seat mounts, a 360-degree camera (optional), and a tyre pressure monitoring system (TPMS). The Citroen hatchback is provided with two engines: an 82 PS 1.2-litre naturally aspirated engine with a 5-speed manual transmission and the other a 110 PS 1.2-litre turbo-petrol engine with both 6-speed manual and automatic gearbox options.
Mahindra BE 6 Batman Edition
Price: Rs 27.79 lakh
Taking inspiration from a famous DC Comics character, Mahindra introduced a limited-run Batman edition based on the fully loaded Pack Three variant of the BE 6 electric SUV. While initially it was limited to just 300 units, the carmaker later announced the extension to 999 units, given the tremendous response it generated among car enthusiasts and new buyers. It features a matte black exterior shade and flaunts some Batman badges and decals all around the outside, and bigger 20-inch alloy wheels. Cabin revisions include gold insert around the driver’s cockpit, multiple Batman logos, and a plaque to denote its special character.
Its feature set includes dual 12.3-inch displays (one for the infotainment and the other for driver instrumentation), fixed panoramic glass roof, dual wireless phone chargers, and dual-zone climate control. Mahindra offers it with seven airbags, a 360-degree camera, and even Level-2 advanced driver assistance systems (ADAS). The Batman edition gets only the larger 79 kWh battery pack with an MIDC (part 1+part 2) claimed range of 682 km. It has a single 286 PS electric motor driving the rear wheels.
Also Read: 6 New Cars Expected To Launch In India In September 2025
Renault Kiger Facelift
Price: Rs 6.30 lakh to Rs 11.30 lakh
The Renault Kiger facelift was launched in August 2025, four years after the introduction of the sub-4m SUV on our shores. Along with a new variant lineup, the Kiger also got major nips and tucks on the outside, while having a fresh take for the cabin too. As part of the updates, the Kiger now comes with multiple updates, which include all-LED lighting, fog lamps, redesigned alloy wheels, Renault’s latest logo, and tweaked bumpers. Its cabin now sports a dual-tone white and grey theme with leatherette seat upholstery and the new Renault logo on the steering wheel.
Renault has equipped it with an 8-inch touchscreen infotainment unit, a 7-inch full-digital driver’s display, cruise control, ventilated front seats, and a wireless phone charger. The new Kiger’s safety net comprises six airbags, a 360-degree camera, hill-hold assist, and ISOFIX child seat mounts. The sub-4m SUV is offered with two engine choices: a 72 PS 1-litre 1-litre naturally aspirated engine or a 100 PS 1-litre turbo-petrol unit. While both get a 5-speed manual gearbox as standard, the former gets an optional 5-speed AMT and the turbo-petrol engine has the option of a CVT.
Mercedes-AMG CLE 53
Price: Rs 1.35 crore
In August 2025, we also got a new member in the Mercedes-Benz CLE lineup in the form of the Mercedes-AMG CLE 53. Being an AMG-specific model, it does have the typical elements such as the Panamericana grille with vertical slats, ‘AMG’ badges, black multi-spoke 20-inch alloy wheels, and a quad exhaust setup. The sporty appeal is carried over on the inside thanks to AMG-specific all-black interior theme (with contrasting red stitching for the seats), black leather upholstery for the bucket seats, floor mats, and a steering wheel.
Features on board the performance-centric Mercedes include an 11.9-inch touchscreen infotainment system, a 12.3-inch full-digital driver’s display, dual-zone climate control, powered and ventilated seats with memory function, a powered tailgate with gesture control, and a heads-up display. Safety features include eight airbags, a 360-degree camera, and ADAS. It comes with a 450 PS 3-litre inline-six twin-turbo petrol engine with a 9-speed automatic gearbox. It has an all-wheel drivetrain (AWD), and it can go from 0-100 kmph in just 4.2 seconds.
Toyota Camry Sprint Edition
Price: Rs 48.50 lakh
After showcasing the Sprint edition during the launch of the new-generation Toyota Camry, the Japanese carmaker has now finally introduced it in our market. It is nothing but an accessory kit over the standard offering to give it a sportier look along with a couple of feature upgrades for the premium sedan. These include an all-black finish for the bonnet, roof and tailgate, front and rear bodykits, blacked-out alloy wheels, and a boot lip spoiler. No changes have been made to its cabin, which still features the same dual-tone black and tan theme with tan seat upholstery.
The two new amenities on board are door warning lights and ambient lighting. Other features remain unchanged such as dual 12.3-inch displays (one for the infotainment and the other for instrumentation), a 3-zone climate control, and 10-way power-adjustable front seats with adjustable lumbar support and ventilation. Its safety suite includes nine airbags, an electronic parking brake with auto-hold function, a 360-degree camera, and Level-2 ADAS. Toyota has provided it with a 230 PS 2.5-litre petrol-hybrid powertrain making a combined 230 PS with e-CVT.
Maruti Grand Vitara Phantom Blaq
Another special edition on this list comes in the form of the Maruti Grand Vitara Phantom Blaq, which sports an exclusive matte black exterior wrap. It is based on the top-spec Alpha trim and is likely to command a premium over it. Changes include a black grille surround and a dark chrome bar on the sides of the chrome logo. It also gets new 17-inch black alloy wheels with gloss black finish for the body cladding that runs all around the SUV’s exterior. No changes have been made to its interior and it still comes with an all-black theme with bronze accents all around the cabin.
Maruti has decked up the Grand Vitara with features like a 9-inch touchscreen infotainment unit, a heads-up display, ventilated front seats, a panoramic sunroof, and auto climate control with rear AC vents. Its safety net packs six airbags, an electronic parking brake, all-wheel disc brakes, and a 360-degree camera. The Grand Vitara Phantom Blaq gets the standard model’s 1.5-litre strong-hybrid powertrain (116 PS combined) that comes mated to an e-CVT gearbox.
These were all the cars that went on sale in August 2025 in India. Which of these would be your pick? Share your thoughts with us in the comments.
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